I love distilling complex design problems into simple solutions injected with moments of delight. I believe that design should be approached holistically for strong and sustainable solutions, from scalable design systems, thoughtfully placed pixels, and truly user-first experiences.
I also love seeing how visual experimentation can inspire unique ideas. You can view some of my visual experiments here.
Android Automotive OS
Google’s Android Automotive OS is a open platform for in-vehicle displays. AAOS delivers a standard experience while allowing customization that serves automotive manufacturers and app developers.
I joined AAOS during its infant stage and had the opportunity to kick-off our design system with one other designer. This also served as a starting point for our code library, requiring deep collaboration with engineers. I also owned UI for net-new features such as media player, notifications, quick settings, and widgets. I worked closely with UX researchers to establish foundational best practices for driver interaction behaviors.
After going from 0 to 1, my first demo was in partnership with Ford and our first release-to-market was with Polestar.
56+
Automotive manufacturers signed
I joined AAOS during its infant stage and had the opportunity to kick-off our design system with one other designer. This also served as a starting point for our code library, requiring deep collaboration with engineers. I also owned UI for net-new features such as media player, notifications, quick settings, and widgets. I worked closely with UX researchers to establish foundational best practices for driver interaction behaviors.
After going from 0 to 1, my first demo was in partnership with Ford and our first release-to-market was with Polestar.
56+
Automotive manufacturers signed10+
Third-party app developers signed1
Release-to-market vehicle launch
Albertsons
Online grocery shopping drastically increased during the COVID-19 pandemic. This called for an app refresh with more thought put into the shopping and ordering experiences. Until now, the Albertsons apps were outdated and difficult to scale.
We were tasked with a full app redesign for Albertsons and its 17 banners, including Safeway, Vons, and more. In partnership with our Art Director, I co-led a design system that could scale for various store themes and future features that were being explored. Part of this work included an illustration strategy (in partnership with an illustrator) that honored DEI. I also owned UI and led junior designers for experiences such as browsing, lists, deals, and barcode scanning.
As the project wrapped up, I partnered with content and motion designers to put together YML’s project case study.
+248%
Increase in digital sales+51%
Increase in registration rate+93%
Improved retention rate
Chopt
Tasty, nutritious salads have steadily become a trend amongst 9–5 city workers and the Chopt app was due for a redesign that would streamline navigation and encourage customer loyalty. In order to stand out, we wanted a fresh approach to the UI and an emphasis on the meal customization and reordering experiences.
Customization means countless possibilities. As owner of the meal building experience, my goal was to reduce friction and embed moments of delight through intuitive interactions and visuals. I also helped redefine the UX architecture for reordering, identifying mindful moments where reordering components should be surfaced. All work funneled into a design system that was also being built, so every component I introduced or redesigned was meticulously specced.
Customization means countless possibilities. As owner of the meal building experience, my goal was to reduce friction and embed moments of delight through intuitive interactions and visuals. I also helped redefine the UX architecture for reordering, identifying mindful moments where reordering components should be surfaced. All work funneled into a design system that was also being built, so every component I introduced or redesigned was meticulously specced.
37%
of orders using new reordering feature+3.7
average app rating increase compared to previous app75%
reduction in app support requests
Toyota
The automotive industry has seen exponential growth in product innovation and brand evolution. With competition consistently high, Toyota needed a fresh online browsing and shopping experience to stay on top of the game.
My team optimized Toyota’s .com experiences, including the car builder experience. In partnership with an interaction designer, I owned the UI and refreshed visual behaviors for our interactions, defined new components, and evolved our visual language. My strategy was to analyze trends in both online shopping and car browsing behaviors and to embed moments of delight for a more personal car building experience that would lead to dealership visits and, ultimately, a sale.
My team optimized Toyota’s .com experiences, including the car builder experience. In partnership with an interaction designer, I owned the UI and refreshed visual behaviors for our interactions, defined new components, and evolved our visual language. My strategy was to analyze trends in both online shopping and car browsing behaviors and to embed moments of delight for a more personal car building experience that would lead to dealership visits and, ultimately, a sale.
