Chopt


The Chopt app was due for a redesign that would streamline navigation and encourage customer loyalty. In order to stand out, we wanted a fresh approach to the UI and an emphasis on the meal customization and reordering experiences.

Customization means countless possibilities. As owner of the meal building experience, my goal was to reduce friction and embed moments of delight through intuitive interactions and visuals. I also helped redefine the UX architecture for reordering, identifying mindful moments where reordering components should be surfaced. All work funneled into a design system that was also being built, so every component I introduced or redesigned was meticulously specced.
© 2024 AJ Ortillo