Chopt
Tasty, nutritious salads have steadily become a trend amongst 9–5 city workers and the Chopt app was due for a redesign that would streamline navigation and encourage customer loyalty. In order to stand out, we wanted a fresh approach to the UI and an emphasis on the meal customization and reordering experiences.
Customization means countless possibilities. As owner of the meal building experience, my goal was to reduce friction and embed moments of delight through intuitive interactions and visuals. I also helped redefine the UX architecture for reordering, identifying mindful moments where reordering components should be surfaced. All work funneled into a design system that was also being built, so every component I introduced or redesigned was meticulously specced.
Customization means countless possibilities. As owner of the meal building experience, my goal was to reduce friction and embed moments of delight through intuitive interactions and visuals. I also helped redefine the UX architecture for reordering, identifying mindful moments where reordering components should be surfaced. All work funneled into a design system that was also being built, so every component I introduced or redesigned was meticulously specced.
37%
of orders using new reordering feature+3.7
average app rating increase compared to previous app75%
reduction in app support requests
