Albertsons
Online grocery shopping drastically increased during the COVID-19 pandemic. This called for an app refresh with more thought put into the shopping and ordering experiences. Until now, the Albertsons apps were outdated and difficult to scale.
We were tasked with a full app redesign for Albertsons and its 17 banners, including Safeway, Vons, and more. In partnership with our Art Director, I co-led a design system that could scale for various store themes and future features that were being explored. Part of this work included an illustration strategy (in partnership with an illustrator) that honored DEI. I also owned UI and led junior designers for experiences such as browsing, lists, deals, and barcode scanning.
As the project wrapped up, I partnered with content and motion designers to put together YML’s project case study.
+248%
Increase in digital sales+51%
Increase in registration rate+93%
Improved retention rate
